The team at Strategyzer popularised the idea of using a simple, visual 'Canvas' to explore business ideas when they introduced the 'Business Model Canvas' 16 years ago.
Since then all manner of intrepid entrepreneurs, problem solvers and design thinkers have used a similar approach to aid their innovation because:
1. They’re simple, structured storytelling: Help you frame your thinking, tell a structured, easy-to-understand story, explore, unpack, and problem-solve an idea in a simple, visual way.
2. They’re fast and adaptable: They're super fast to adapt and change as you pivot from one idea to the next. Fast change is essential in blah.
3. They're a treasure map in the making: When your ideas are laid out in a simple structured manner, it's much easier to spot patterns and connections that give life to your innovative ideas.
Print them out, make a mega-copy on a wall with masking tape and post-it notes or use an online whiteboard like Miro or Canva to help unpack your ideas digitally (that last one is our experts favourite!).